Conventions and Forms of Music Videos

What is a convention?

A large gathering of people who share a common interest (from wikipedia)

For a music video this can change to be:

A genre of music which shares common features.

By this I mean each genre for music videos have certain features in common. 

For a Dance video conventions are:

• Fast
• Always changing
• Colourful
• Have dance routines
• Can have animated characters
• Can have live action

Music Videos

"Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV's format was based around them. The term "music video" first came into popular usage in the early 1980s."

"Music videos use a range of styles of filmmaking, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action."

Information from wikipedia: 

(http://en.wikipedia.org/wiki/Music_videos)